Posted on November 26, 2014
Earlier this year we came across Ubatuba boxer shorts while visiting a show. After talking to the inventor, we were quickly blown away by the clever solutions that the inventor had come up with to “fix” traditional boxer shorts (we listed them under features on our website). We loved the idea so much we purchased the company. Although Ubatuba Boxer shorts have been around since 2009, we are excited to re-launch the line in our new online store. We are also preparing for an advertising campaign, retail sales, and some fun social media presence in the coming year. We are excited to introduce the world to boxer shorts that have updated for the modern era!